Why Heraldo

Not another AI SDR.

Most AI SDRs write fast and hope it lands. Heraldo cites every claim, waits for your OK, and replaces the tools you bolt on around it.

Every claim has a source
Each fact links to where it came from. Drafts with an unsourced claim are rejected before you see them.
You decide what sends
Approve every message or let it run, set per channel. New accounts always start on “I approve”.
One agent, not five tools
Lead finding, enrichment, signals, writing, sending and replies on one record per account.

Heraldo compared with typical AI SDRs, feature by feature
Feature	Heraldo	Typical AI SDRs
Sources for every claim	Each fact in a draft links to its source (newsroom, careers page, website)	AI-written personalization with no way to check it
Hallucination guardrail	Drafts with an unsourced claim are rejected before you see them	Unverified lines can go out in your name
Control over sending	“I approve” or “sends on its own”, set per channel; new accounts start on approve	Usually fully autonomous, or one global setting
Unsubscribes	Never handled by AI	Often left to the AI’s reply handling
Outreach timing	Sent when live signals show up: funding, hiring, new leaders, website visits	Sequences run against static ICP lists
Fit filtering	Low-fit accounts drop out before they cost you an email	Volume first, filtering later
Whole stack in one tool	Lead finding, enrichment, signals, writing, sending and replies on one record per account	Needs a separate data tool plus a sending tool
Where email sends from	Your own mailboxes at a safe daily pace, set up for you	A separate sending tool or lookalike domains you manage
Channels	Email, drafted LinkedIn tasks, opt-in SMS, call tasks when intent spikes	Mostly email-first
Reply handling	Sorted into interested / not now / unsubscribe, with a draft answer; follow-ups stop on any reply	Basic reply detection
Learning	Tracks which signals and messages book meetings; adjusts weekly	Static sequences you tune by hand
Time to value	First drafts in about 30 minutes, no setup call	Weeks of onboarding
Proving ROI	Ties closed revenue to meetings via Stripe; quoted per booked meeting	Billed per seat or per contact
Where you approve	In the app or from Slack	In the app only

Sources for every claim
Heraldo
Each fact in a draft links to its source (newsroom, careers page, website)
Typical AI SDRs
AI-written personalization with no way to check it
Hallucination guardrail
Heraldo
Drafts with an unsourced claim are rejected before you see them
Typical AI SDRs
Unverified lines can go out in your name
Control over sending
Heraldo
“I approve” or “sends on its own”, set per channel; new accounts start on approve
Typical AI SDRs
Usually fully autonomous, or one global setting
Unsubscribes
Heraldo
Never handled by AI
Typical AI SDRs
Often left to the AI’s reply handling
Outreach timing
Heraldo
Sent when live signals show up: funding, hiring, new leaders, website visits
Typical AI SDRs
Sequences run against static ICP lists
Fit filtering
Heraldo
Low-fit accounts drop out before they cost you an email
Typical AI SDRs
Volume first, filtering later

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“Typical AI SDRs” reflects common patterns across the category, not any single product.

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Not another AI SDR.

Every claim has a source

You decide what sends

One agent, not five tools

Sources for every claim

Hallucination guardrail

Control over sending

Unsubscribes

Outreach timing

Fit filtering

Your next ten customers are already showing signals.